Laura Mulvey is a media theorist, who came up with the idea of 'Feminism'. She believed that in the world of media, male's still tend to dominate over women.
Take films for example; in films she says people look at them in two different ways, Voyeuristically and Fetishistically.
Mulvey considers voyeurism to be turning figures into somewhat fetish's, in order to make them become 'more attractive' yet more 'objective'. Fetishism is linked to a group of 'Move Stars' who are cherished and respected for their good-lucks and good acting combinations. For example Leonardo Dicaprio is considered a very attractive man, and also a very good actor, and so the audience has a someone good looking to view whilst watching some very good acting.
In typical Hollywood movies, actors will have expected roles dependant on their gender. The lead role will usually be taken by a 'strong, brave, heroic' male, who will be expected to 'protect/save' a female who's role will be to support the males lead. The woman will usually be attractive so to create a 'Male-Gaze', which will enhance the film so that it is aimed towards a male audience too.
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