Ideology

Ideology is the properties that make up certain stereotypes of people. For example magazines might associate their readers as a certain 'type' of person. For example, 'OK Magasine' may brand their readers as 'Gossip-lovers' whilst the may NME brand their readers as 'Indie/Rock/Alternative' type people, in other words its basically a magazines moto to inspire its target audience. My magazine's Ideology will be 'Music can determine your life, dont let the mainstream control it.'