Semiotic Theory

 Ferdinand De Saussre was the creator of the Semiotic Theory, he believed that we interpret the signs that we recieve based on our feelings, moods and emotions. For example the colour Red may be used to promote anger or violence, or pale blue to promote calm and peaceful emotions.

The proccess was designed as: Sign>Signifier>Signified

                    Or in other terms: Sunshine>Peaceful music>Happy

This can be used in nearly all aspects of media, including magazines, which is where I will use it. I can relate colours to specific topics in the text, and I can use themed shades and pictures to illustrate and enhance the fact that my magazine is aimed at people who enjoy heavy metal music. Typically I will use darker colours for backgrounds with lighter more contrasting foreground to lift the page and make it more appealing for viewers.

The colour scheme may change from each issue the magazine releases.

Coursework Brief

For my Media AS coursework I have been asked to design, edit, create and produce a front page, contents page and a double page spread for a new music magasine, promoting an up and coming band from my local area.

I will take inspiration from other established magasines such as NME, Kerrang!, Metal Hammer and Total Guitar, as these are situated in the same style and genre that my magasine will be in. I will analyse, study, and research various copies of these magasines to discover what makes them so individually unique. I will then take these properties and develop them into my own magasine, giving it a standard or proffesionalism that'd sell on the shelfs in stores. 

The properties that I'll be looking for will include the layout, discourse structure, colour schemes, typography, use of images and how they compliment the overall theme of the magasine.These main properties combined will create a respectable product that'll be suitable for the market.