Cohen's Moral Panic

Moral Panic is a group of people emerge as a threat to social values and interests, I.E. drugs, youths, and the MP's expenses scandal are all examples of a moral panic. The media creates "Folk Devils" these are groups if people that have been established as bad groups of people who are effecting the Moral Panic.


Moral Panic falls into to 5 categories

1. Concern - the behaviour of a group are represented as being a threat the requires our concern
2. Volatility - this is a short lived period. Panic erupts but is difficult to sustain. There are negative consequences for the rest of us
3. Hostility - "folk devils" constructed to create a division between 'them' and 'us'
4. Consensus - there is a widespread acceptance of threat posed by the group. This does not always reflect nation concern, but the campaigner will be very vocal whilst opposition will be weak and disorganised 
5. Dis-proportionality - there is a wild exaggeration of the evidence presented against the opposition - everything from the number of people involved to the scale of the problem is exaggerated to create a moral panic  

Front Cover Analysis

Moodboard

Magazine Terminology

Buzz Words: "Wow", "Exclusive", "Free" are all examples of this.
Puffs: Colourful boxes promoting features inside.
House Style: A magazine's distinctive design that distinguishes it from its competitors.
Strap Line: A slogan
Banner: Text which stands out on a coloured background generally at the bottom of the magazine.
Copy: The Main Story in the Magazine
Anchorage Text: The way in which text helps to pin down the meaning of a picture and vice versa.
Pugs: Placed at the top left and right corners of the paper and are known as the 'ears' of the page. The price of the paper, the logo or a promotion are often positioned there.
Motto: Memorable phrase that is recognisable to a brand
Headline: Catchy Title for the main article
Sell Lines: Text on the front cover that helps to sell the magazine to the audience
Caption: Description of the main image
Masthead: Name of the magazine
Lead: The introductory paragraph of an article. Usually written in bold or capitals.
Drop Capitals: Really big letter that starts off an article

Feminism

Laura Mulvey is a media theorist, who came up with the idea of 'Feminism'. She believed that in the world of media, male's still tend to dominate over women.

Take films for example; in films she says people look at them in two different ways, Voyeuristically and Fetishistically.
Mulvey considers voyeurism to be turning figures into somewhat fetish's, in order to make them become 'more attractive' yet more 'objective'. Fetishism is linked to a group of 'Move Stars' who are cherished and respected for their good-lucks and good acting combinations. For example Leonardo Dicaprio is considered a very attractive man, and also a very good actor, and so the audience has a someone good looking to view whilst watching some very good acting.

In typical Hollywood movies, actors will have expected roles dependant on their gender. The lead role will usually be taken by a 'strong, brave, heroic' male, who will be expected to 'protect/save' a female who's role will be to support the males lead. The woman will usually be attractive so to create a 'Male-Gaze', which will enhance the film so that it is aimed towards a male audience too.

Ideology

Ideology is the properties that make up certain stereotypes of people. For example magazines might associate their readers as a certain 'type' of person. For example, 'OK Magasine' may brand their readers as 'Gossip-lovers' whilst the may NME brand their readers as 'Indie/Rock/Alternative' type people, in other words its basically a magazines moto to inspire its target audience. My magazine's Ideology will be 'Music can determine your life, dont let the mainstream control it.'